February 2007
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I Heart Oinkers
by Celia Cheng
An Interview with Megan Woo of IHeartBacon.com
Megan Woo is the pork-obsessed brainchild behind IHeartBacon.com, a blog devoted to her love for bacon, pork and food in general. Megan shares some insights with us on why she started IHeartBacon.com, her hiatus from writing and just how crazy she is about all things porky!
BACKGROUND
You started IHeartBacon in June 2004? What inspired you to start blogging?
By day I’m a web developer, so my initial foray into the online food world started with “ripe” — a site I created to organize and store my favorite recipes. A few years later, I needed a new system to keep track of dinner parties, and while researching software to handle this I stumbled upon the food blog community. I couldn’t believe there were so many crazies out there; crazies just like me! That realization paved the way for me to start a blog and further my obsession with food.
Is IHeartBacon your first blog? How did you decide on the subject matter? I love the wit behind the concept/site.
Yes, IHeartBacon was my first (and only) blog. I knew I wanted my blog to revolve around food, but I wanted a domain that was more exciting than “megansdinnerpartyblog.com.” I seriously considered iheartbutter.com, but IHeartBacon seemed to roll off the tongue better. Once I had the name it was easy to let my pork fixation grow — all in the name of “research” of course.
When did you start loving bacon/pork?
I think a more accurate question might be “When did you start loving food that is bad for you?” I like to tell the story of when I was eight and my mom caught me hiding on the porch — gorging on an entire stick of butter. I’m not sure if it’s my Cantonese heritage, but I really have a weakness for animal fats and salt. Bacon is the perfect vehicle for both, so we’ve been a natural fit ever since I started eating solid foods.
And how has that shaped your life or growth?
Unfortunately, in a horizontal manner. I recently found out that my cholesterol has almost doubled since I started IHeartBacon and my doctor has banned me from bacon, butter and fatty meats. My blog is killing me… quite literally.
So are you really not eating these foods or have you just cut down or modified your diet otherwise?
No, I couldn’t completely give up all those foods, but I’ve really had to cut back. I use “Smart Balance” instead of butter, except for when I’m cooking for friends. And I’ve limited my bacon consumption to only special occasions, like my birthday or vacations. Wah!
STATE OF AFFAIRS
Since you started blogging, how has IHeartBacon evolved? And where would you like to take it?
It was an interesting trajectory… at first I was thrilled to meet other people who are as insane about food as I am. Then I got really excited about writing. Then the obsession became about the blog as an entity; visitor stats, gaining recognition in the food blog world and keeping up with the latest and greatest restaurants, food trends, chefs, etc. At some point I lost sight of the fact that I blog because I love food and writing — and that’s when I knew I needed to take a break. It’s been about a year since I stopped updating my blog, but I’m feeling like now is a good time to start again. I just quit my day job so that I can spend more time writing and eating — and now that I’ve had the chance to reflect, I know I want my blog to be more personal — more “food memoir” with a bit of fiction thrown in.
Do people now look to you as a bacon expert? Is that how you’d like to be recognized?
I am (happily) stuck with the bacon stigma. I do not proclaim to be a bacon expert, but most of my friends would say I am. I have had many nicknames, including “Bacon Girl”, “Pork Lady” and “Meglet” (pronounced like “piglet”), but my all-time favorite was when I was referred to as the “Princess of Pork”. My friends and family all get it, but sometimes I wonder if I’ve taken it too far. What would you think about a normal looking girl who always wears a bacon scarf and whips out credit cards from a bacon wallet? If I met me for the first time, I’d think I was weird.
Are there other projects besides IHeartBacon that you are currently working on or will be working on?
Once I started blogging, strange and wonderful things started happening: Saucy asked me to write a monthly column about hosting dinner parties (now defunct, but you can find my articles here), Seattlest contacted me to write weekly food review posts, I started the Well Fed Network with Kate from The Accidental Hedonist (WFN has since been handed over to another party), I was flown down to S.F. to interview as the head of a new food network and I got to meet Jim Leff from Chowhound fame. The funniest thing though was when Jimmy Kimmel Live contacted me to determine just how much I love bacon — and what I was willing to do to prove it. I sent in a tape of me talking about bacon while making bacon tempura, but it turned out they wanted something more along the lines of “nearly-nude wrestling in bacon grease.” I had to pass.
I am hoping that as I get back into blogging, more writing opportunities will come up. I would absolutely love to write restaurant reviews again or do copy writing for a food magazine/column. My main sustenance remains in freelance web development, but even in that field I am hoping to pursue more restaurant and winery clients. I want to gear all my work efforts towards the food industry.
TALKING PORK
Is bacon your absolute favorite pork product or is “I heart bacon” a euphemism for “I heart anything pork”?
Haha. As I like to say, my site became “IHeartBacon” only because “IHeartPork” sounded a bit too naughty. But bacon and pork belly really are my two favorites. Although I find the most versatile pork product to be the shoulder roast, which is what I cook most often.
What is your favorite pork dish and why?
I love Su Dong Po pork because it’s basically bacon braised in soy sauce. It’s one of the fattiest dishes you could ever eat, but it’s pork heaven and oh-so-tender with a deep pork flavor. I also love good pork rillettes (pork confit blended with fat to form a spread). When I get old and can no longer chew my own food this is what I hope to live on. Lastly, I love any slow-cooked pork shoulder roast — especially when it’s falling off the bone and ready to shred into sandwiches or tacos.
At this very moment, what’s your favorite type/producer of bacon and why?
Hands down, wild boar slab bacon. Why? Because it’s freakin’ delicious. When I eat it I think about those “you can never be too rich or too thin” SKOR commercials; this bacon is walking the edge of being too salty, too sweet, too chewy, too gamey, but there’s something about the combo that thrills me.
Is there a specific producer of wild boar bacon that you like?
The wild boar bacon that I love comes from Exoticmeats.com. They’re not technically the producer, but it’s kind of a convoluted path. The whole story is here.
I’ve always loved the concept and lifestyle that The Grateful Palate promotes. You are a big fan. Besides joining the Bacon of the Month club, do you engage in other dialogues with Dan?
I actually have never spoken to or emailed Dan. I keep waiting for him to call me up and offer me some sort of bacon knighthood. I don’t think it will ever happen, but a girl can dream…
INSPIRATIONS, THOUGHTS & CRAVINGS
What are some inspirations that have helped you develop IHeartBacon?
Well… there’s bacon. And my love for food and writing. That’s all one really needs, right?
Besides pork, can you give me 3 personal cravings?
I crave things like French Dip (a perfectly toasted French roll slathered in butter and strong horseradish, topped with thin slices of slow-roasted prime rib, accompanied by salty, homemade jus) and Vietnamese food, especially pork bun — grilled slices of pork marinated in sweet soy, served over vermicelli rice noodles and fresh veggies with sweet and sour Nuoc Cham. I also love my grandma’s fried chicken, which is marinated in fermented bean curd and garlic. Oh and Totino’s Crisp Crust frozen pizza. Whoa, did I just say that out loud?
What are some inspirations/cravings in life other than food?
I am passionate about reading. I burn through books quicker than SUVs burn through gas. I truly love and appreciate words and, secretly, I’ve always wanted to be a linguist; semantics make me unduly excited. I definitely find inspiration for writing in reading, but I cannot seem to read and write in close proximity. It’s too hard to hold others’ stories in my head while telling my own.
Can you share some thoughts on the year of the pig and if that has any special meaning for you?
I’m bummed that I wasn’t born in the year of the pig. I’m an ox. But I am still very excited for this year — there’s no special significance in this except that I heart pigs. Also I have a gut feeling that this is going to be a good year that will involve a lot of change, and, hopefully, bacon. We’ll see what my doctor says…
