November 2006
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Holiday Gifts
by Celia Cheng
’wichcraft’s Holiday Pies
Still trying to digest my Thanksgiving feast, I am reminded of the delicious pies from ’wichcraft that I’ve ordered two years in a row now. Yes, only during the holiday season, ’wichcraft sells pumpkin, apple crumb and pecan pies!
Very recently, a friend had asked me who makes the best pumpkin pie in town, and I immediately thought ’wichcraft. I am so excited to say this because for years I have been looking for the best pumpkin pie, and after a while, much like the search for the best burger, I thought there just wasn’t a best pie out there. But when I tasted ’wichcraft’s pumpkin pie last year, I was in love.
The simple garnish of pumpkin seeds on top of the pie makes the otherwise unsuspectingly common-looking pie graceful. Not only is the pumpkin filling fresh and delicious, but the best part is the graham cracker crust! It tastes like it’s been caramelized and I literally can’t stop eating it — and I don’t even really like sweets.
The brilliant thing this year is that ’wichcraft is selling individual mini-pies at the stores. I was able to snatch both a pumpkin and a pecan to whet my appetite last week, pre-Thanksgiving. These individual pies are perfect for one person in terms of portion. Also, since they are small, the ratio of the crust to filling is tilted in favor of the crust, which makes me even happier.
The larger pies must be pre-ordered 3 days in advance. The mini-pies are available in limited quantities at the stores (call to check for availability before making the trip, to mitigate disappointment). ’wichcraft is also offering other holiday goodies like brandied fruit cake, cranberry walnut cake and cookies, which like the larger pies must be pre-ordered. All holiday offerings I’ve mentioned will be sold through December 24th, with the last orders taken on December 21st. Jeez, it’s all sounding a bit complicated, I just want pie and cake! Best to check out their website or call
212-780-0577 for details.
’wichcraft holiday offerings:
Pies - $22 serves 6 – 8:
Apple Crumb
Pecan
Pumpkin with graham cracker crust
Brandied fruit cake – $15, serves ~ 6
Mini-loaves – $4, serve 1 – 2
Gingerbread
Cranberry walnut bread
Cookies – $5, six to a pack
Pumpkin seed snowflakes
Gingerbread men & women






